Location Rece

Hi!

A location is a very important aspect of planning for a music video as it is used to research and locate where the video is going to be made. Because of the nature of our music video, and because it is being filmed in a club, we have chosen to film the video in a club in Milton Keynes, located at 2 Watling St, Milton Keynes, Buckinghamshire MK2 2BS, called Pink Punters, around a 20 minute drive from the team. 

This is what the club looks like from the outside. It has 3 floors inside and an outside bar for smoking. 

This is the club from Google Earth, and shows the side of the club which you see from the road. 

This is a birds eye view of the club and shows the clubs car park. This was useful for the team because it gave us safe and accessible parking for my car, which we filmed in. 

Thanks!

Camera Shots

Hi!

During the pre production stage of the music video,  it is also very important to create a camera shot plan. This will help when filming the video because we will have a direction of which shots to include in the video, and will reduce the chance of us missing out any important shots which could effect the fluidity of the video. I also wrote out a plan of what to include in the video, to give us a clear direction and to write and plan all of our thoughts about what we want to incorporate in the video.

Thanks!

DigiPak

Hi!

This is the digipak that we created for our music video. A digipak is the CD cover for a song release. We have created one to fit our song, and it also conformed with the second ancillary task, the poster, due to similarities in the dark lighting, gold writing to match Kat's eye make up and pictures of the girls dancing. We added in a 5 star review from the NME magazine, and also features 4 songs from the same album by Kid Cudi. 

Thanks!

New Lyrics Analysis

Hi!

We thought that the first paragraph is literally as blatant as the songwriter made it out to be. It is about an individual who is living the wild life not caring about the consequences of his actions. For example, ‘drivin’ drunk, I’m doin’ my thing’ shows  us that he is driving under the influence of alcohol which is against the law. 

The second verse shows us a deeper meaning to the song. It seems that the man singing is trying to convey a subliminal message that dreams that maybe he wants more from life than just partying, breaking the law and living for the moment. Perhaps he wants to sort his life out for the better but is stuck in a revolving circle of parties, drugs, alcohol, late nights and hangovers.

The third verse emphasises what we depicted about the subliminal message in the second verse analysis. ‘You don’t really care about the trials of tomorrow’ shows us that the man still thinks that there is more to life than just partying, drinking and taking drugs. It suggests that too many people live for the moment rather than thinking about what happens tomorrow or whenever in the future.

The chorus which is repeated throughout the song after each verse shows us that the man is looking for happiness through the party lifestyle and intoxicating himself to do so. ‘Everything that shine ain’t always gonna be gold’ leads us to believe that he sees the elicit products as a the way to happiness (‘everything that shine’ but they aren’t (‘ain’t always gonna be golden’). He has realised this though and is trying to better his life for the future.

Thanks!

New Letter to the Record Company

Hi!
Letter to Record Company

Dear Communion and Island Records,

I am writing to you to ask you whether it is possible to re-create a music video of one of the bands that you represent.
With your permission, we will be using the song Pursuit of Happiness, by Kid Cudi and we will recreate the music video that goes along with it because we would like to produce a concept music video to portray the lyrics of the song more clearly than what they are with the current video. We would like to do this for our media coursework and we thought that it would be best to ask you for your permission so that we don’t breach any copyright laws.
Please could you respond to this letter with your decision so that we can take necessary action as to whether to move forward with the production of the music video or to change our idea if you decline our request.

Yours sincerely,

Jack Roberts, Sophie T Russell and Lauren Orpin from the Buckingham School
Thanks! 

Medical Form

Hi!

MUSIC VIDEO  MEDICAL FORM

PLEASE APPLY:

NAME: …………………………………………………………

ADDRESS:……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………..

DATE OF BIRTH (MONTH/DAY/YEAR): …../…../…..

AGE: …………

SEX: M/F (circle when applicable)

UNDER 18 SECTION

IF UNDER 18: Childs name

…………………………………………………………………

HOME TELEPHONE: ……………………. 

MOBILE TELEPHONE/WORK: ……………………….

NAME OF GUARDIAN/PARENT: ……………………..

RELATIONSHIP TO CHILD: ………………………..

CONTACT: ………………………

END OF SECTION

(still applicable if under 18)

Do you take any medication? YES/NO (Circle when applicable)

If yes, please state the medication and the reason for which you are required to take it: …………………………………………………………………………………………………………………………….

How often are you required to take the medication and at what dosage?

……………………………………………………………………………………………………………………………..

Do you have any allergies and/or any Special Requirements? YES/NO (Circle when applicable) 

If yes, please state the allergies or special requirements:

……………………………………………………………………………………………………………………………

(IF OVER 18) I agree to look after and manage my medication personally and to take it if and when needed. In an emergency situation, I give permission for another  casting team member to give medicine. 

SIGNED: …………………………………………………………………..

DATE: ……………………………………………………………………….

(IF UNDER 18) I agree for my son/daughter participating in the music video “The Pursuit of Happiness” to take personal care of their medication and to take it when they know is needed. In an emergency situation, I allow a member of the casting team to give my child the medication.

SIGNED: ………………………………………………………………….

DATE:……………………………………………………………………. 

Thanks!

Film Production Risk Assessment

Hi!
Before taking out any kind of filming production, whether it be a TV advertisement, TV show, movie or music video, a risk assessment needs to be taken place incase of any emergencies. This will show any risks that have the potential of happening and how we can deal with them if they do. There is also a key table to show the likelihood of risks, which is also included in the risk assessment grid to show how much we need to worry about these things happening. There is also contact details for all of those involved incase anything happens to the actors or property used.

Thanks!

Costume and Make up

Hi!
Costume List and Make Up Costuming is another vital aspect of getting your music video right. Every music video has different characters each wearing different outfits, and each outfit represents the individual character and sets the tone and mood for the song. As well as this, costuming also builds representation of characters and creates certain stereotypes, something theorists such as Laura Mulvey comment on. Having the correct costuming and make up is what creates the characters and lets their individuality shine through. We planned our characters outfits for this specifically, so that each character is different in their own way but still represents the average teenage girl and what she would be wearing out to a club.

Amy

For Amy’s role in the music video, she wore a black top with white jeans. The mixture of these two colours works well to create a devil and angel type feel. It fits in with the video because it is like she is going out to escape her ‘good girl’ attitude and break the rules for one night. The top is low cut, which is revealing, showing the naivety of the two young girls and also showing what teenage girls are expected to look like when they go out. For the first part of the video and the end part of the video she is also wearing a fur coat (this is put away in the club for the duration of the video) and this represents wealth and vulnerability.

Amy’s make up was also done in a specific way. I created her make up to be a dark colour which is again showing the devil, dark side of her. There is a contrast with the glitter used to also represent the fun, party character coming through her. The make up makes her look mysterious, and it is accentuated in earlier scenes due to lighting so that the audience is unaware of what is to come.

Kat

Kat’s outfit for the club was slightly different to Amy’s and featured a checked shirt over a dress. The dress was short and low cut, making it another revealing outfit to fit the stereotype. The shirt gives the look a more casual feel, which contrasts with how crazy she was when at the club. She wore a statement gold necklace to also create a statement about her character, and the black dress, similar to Amy’s black top, also gave a negative, devilish theme.

Kat’s make up is focussed on in the beginning of the music video by having a close up shot of her eyes. She wore gold eyeshadow with glitters in it to show the fun coming out of her character and to also match with her statement gold necklace, and the statement look about her helped fit in with the stereotype because teenage girls who are clubbing often enjoy being centres of attention.

Thanks!

Lip Sync Practice Video

Hi!
https://www.youtube.com/watch?v=YkeU03oCYw8&feature=youtu.be

Before starting our filming for our music video, myself and Sophie Russell created a lip syncing music video to a popular song "I Really Like You" by Carly Rae Jepson. This was helpful to us because we got a rough idea of how lip syncing would work when filming a music video, and also gave us an insight into exactly how different A2 filming and editing would be from AS, because making sure lip syncing is exactly in time with the beat and lyrics of a song is quite difficult to edit. 

Thanks!

Changing our idea

Hi,

We decided to change our genre to EDM as we thought that the music video would be better than what we would have created with the Indie Rock genre. We thought that we would enjoy creating an EDM music video as well as it is a genre that we all enjoy listening to as a group. The song that we decided to do was 'Pursuit of Happiness' from the film Project X. As we changed the song, we had to add more documents. I was in charge of the questionnaire and the EDM music conventions.

Shot List

Shot list
Shot no.	Duration	Shot Type	Angle	Movement	Action
1	2s	Close Up	Straight	Panning	Showing Jack and Sophie’s faces, portraying his annoyance and her slyness
2	3s	Mid Shot	High	Panning	Shows Jack looking over her shoulder as Sophie texts other boys.
3	3s	Mid Shot	Straight	Still	They begin arguing, Sophie is trying to convince  Jack she's doing nothing wrong
4	2s	Mid Shot	Straight	Still	Jack hints about her clothing, Sophie walks out
5	3s	Over the Shoulder	Straight	Zooming in	Sophie looking at photo’s of her mum, grieving her death, establishing a past for the actor
6	2s	Mid Shot	Straight	Still	Jack see’s Sophie sat down upset
7	1s	Over the Shoulder	Straight	Zooming in	Jack look’s at the photo’s over her shoulder
8	1s	Mid Shot	Straight	Dollying	Jack retracts from Sophie
9	2s	Close Up	Straight	Still	Shows Jack’s face as he starts to contemplate whether they should be together
10	2s	Establishing Shot	Straight	Panning	Establish and set the mood of the room the two actors are in
11	2s	Mid Shot	Straight	Still	Film the two actors having an argument
12	2s	Over the Shoulder	Straight	Still	This has built up with chorus - Over Jack’s shoulder, film Sophie arguing why Jack doesn’t care about anything
13	2s	Over the Shoulder	Straight	Still	Over Sophie’s shoulder film Jack being dismissive to the argument - in time with last verse of chorus
14	5s	Long Shot	Straight	Slow Motion	Film breaking glass of a photo of Jack’s mum and a bunch of roses being thrown in the air to represent them falling apart.
15	4s	Flashback	Straight	Still	Flashback to Jack’s childhood including bullying and looking at pictures of his mum in remembrance, showing why he is okay by himself without women.
16	4s	Long Shot	Straight	Panning	Shows Jack swinging on a swing in the park as he’s remembering his childhood. Swing links to childhood.
17	3s	Point of View Shot	Straight	Still	Show Jack looking at Sophie’s dark under eye make up and circles
18	3s	Point of View Shot	Straight	Still	Show Sophie looking at Jack as he claims she looks under-slept, hinting she spent the night with someone
19	3s	Establishing Shot	Straight	Panning	Show Jack and Sophie walking towards each other with Sophie crying
20	5s	Mid Shot	Straight	Still	Show Jack comforting Sophie, in time with the repeated “I’m a Pacifier” at the outro of the song, pacifier = comfort.

Costuming

Hi!

In the first half of the song, until the 17h shot, the two characters will remain in the same clothing. By doing this, it shows the repetitive, never ending circle of their arguing relationship. Sophie’s make up then changes at the 17th shot and they are both going to be in different clothing. This mise-en-scene matches the outro of the songs lyrics because he is repeating “I’m a Pacifier.” We linked this to mean that he is someone who can comfort Sophie and stop her from crying. Therefore, by them changing their appearance, the mise-en-scene helps the video to match the song and show their relationship is finally coming round and changing for the better because he’s  comforting her.

Sophie’s outfit for the first part of the video is going to be dark clothing. By having this dark clothing, it shows her as a mysterious character with a past behind her; her mothers death. It also shows her in a sad, negative state and sets the tone of the song. Jeans are also a piece of clothing popular for teenagers, and this makes it more relatable for the audience. She is going to be wearing a grey jumper, as this has a slight contrast against the black jeans and shows the hope there is when the relationship turns round at the end of the song.

 

Her make up at the first half of the music video is going to be relatively subtle. This shows again a boring, repetitive routine.

This changes to more dark make up at the 17th shot when she becomes emotional to show how much the argument is effecting her. This make up is also why Jack seems to think she has spent the night with someone else and the mise-en-scene helps the audience see why he may think this, she is in the same clothes with rubbed, dark make up.

Jack is going to be wearing black jeans and a black coat. This mise-en-scene shows him in the sad state he is in and portrays to the audience they are both in a bad place and this is shining through their clothing. He is going to be wearing jeans as well because this is again popular in his age range. This makes the video more relatable and meets the target audience. 

Music Video Production Risk Assessment

Music Video PRODUCTION RISK ASSESSMENT

Hazard	Persons who may be harmed	Property which may be damaged	Risk controls already in place	Risk Assessment LOW, MODERATE, HIGH, EXTREME (see table next page)
Falling over on concrete	Actors and crew	Phones used for filming	No spillages over slipping areas	MODERATE
Behaviour of dogs or animal in park	Actors and crew	Mise-en-scene	Stay away from any animals in the park	MODERATE
Spilling any hot drinks in cafe	Actor	Mise-en-scene, camera equipment	Being careful with handling hot drinks, make sure they aren’t served piping hot	MODERATE

Lyrics analysis

Hello!
Here are the lyrics of the song we have chosen and the analysis of them.
Thanks!

Target Audience Profile

Hello!

For our target audience profile we have created a character called Andrew. Andrew is the ideal person who would listen the genre of music that we have picked and is most likely to watch the music video that we are creating to suit the song we have chosen. With this in mind, this is why we think Andrew is out ideal person.

Andrew is an 18 year-old man who lives at home with his parents in London. He is in his final year at sixth-form studying A-level Media, A-level Business and Photography. He attends the same school that his sixth-form is at and achieved 11 GCSE’s in his final year of compulsory education. He has a girlfriend and is enjoying his time at his sixth-form.

Andrew spends most of his time in school studying and revising for his A Levels, however he does socialise with his friends and have some time to himself to give him a break from his studies. To earn himself some pocket money, he works in a pub not far from where he lives so that he can save up to go to festivals in the summer after his exams. Being the only child in a small family his parents ever more so loving, caring and supportive of him which he values and he always makes sure he has time to spend with them. When he has spare time, he enjoys spending time with his friends. They hang out together at each other’s houses watching TV and playing online games. He enjoys going to gigs to see his favourite bands tour. Generally, Andrew is quiet and he hates people who think they are better than everyone else and are big headed. As he has just turned 18, he likes to go out with his friends to the pub and clubs to enjoy an evening.

Andrew isn’t sure about what he wants to do when he is older but he intends on going to university to study Business Marketing. His goals in life are to become a success business manager of a company, to start a family and own a nice house and car. He dreams of travelling around the world before starting his career.

Andrew has a laptop in his room which he uses to go on YouTube and other sites to check out the latest music, interviews and gigs that have been streamed on the internet. He loves watching and listening to his favourite band ‘Catfish and the Bottlemen’ on repeat. His favourite genre of music is Indie Rock.

See you soon!