Initial Ideas

Hello!

Our initial ideas for our music video of ‘Pacifier’ was to use Performance based video, which would mean the music video showing footage of the band performing their song. This would mainly focus on the band throughout the video, and the genre usually used for this style is Indie or Rock, so this fitted our genre choice. It’s also a cheap way of creating the video. However, reasons we avoided this idea was because the band is required to be quite well known in order for the consumers to keep interested throughout, as ultimately, the band is all they are watching, whereas in a Narrative type video, there is a story line to keep them interested.

We liked the idea of using a narrative video, which is when the video is based on acting out the lyrics in some kind of way, so is story like and has a story line which keeps viewers interested. However, we still felt that the use of a Performance video would work well with the genre of our song, so thought about mixing the two together and using both Narrative and Performance. This means a video that keeps the audience interested with the story line, but also can show the band.

From Goodwin’s theory, he explains that music videos shouldn’t include common narrative; and this is important for their advertising role. Narrative and performance are done in a way in which the audience will find it easier to re-watch repeatedly without losing any interest.

The star image needs to be used, which is plays a big part in developing the star over time. Relation of visual to songs should also be used, which uses a set of images to illustrate the meaning of lyrics and genre. To make the video easier to re-watch, amplify is used which is similar to repeatability. This is one way a music video promotes a song.

Technical aspects of the music video we would be using, are through the use of camera work, movement, angle, mise-en-scene editing, sound and special effects.