Tuesday, 17 May 2016

Evaluation Video

Hi!

For our evaluation, questions 1,2,and 3, we chose to create a news recording explaining all of the questions in a creative way. We hope you enjoy watching, and question 4 can be found on the Prezi link! 

https://www.youtube.com/watch?v=gtF507Eq_uU&feature=youtu.be 

Thanks!

Location Rece

Hi!

A location is a very important aspect of planning for a music video as it is used to research and locate where the video is going to be made. Because of the nature of our music video, and because it is being filmed in a club, we have chosen to film the video in a club in Milton Keynes, located at 2 Watling St, Milton Keynes, Buckinghamshire MK2 2BS, called Pink Punters, around a 20 minute drive from the team. 


This is what the club looks like from the outside. It has 3 floors inside and an outside bar for smoking. 


This is the club from Google Earth, and shows the side of the club which you see from the road. 


This is a birds eye view of the club and shows the clubs car park. This was useful for the team because it gave us safe and accessible parking for my car, which we filmed in. 

Thanks!

Camera Shots

Hi!

During the pre production stage of the music video,  it is also very important to create a camera shot plan. This will help when filming the video because we will have a direction of which shots to include in the video, and will reduce the chance of us missing out any important shots which could effect the fluidity of the video. I also wrote out a plan of what to include in the video, to give us a clear direction and to write and plan all of our thoughts about what we want to incorporate in the video.

Thanks!

Friday, 13 May 2016

Similar Genre Analysis

Hi!

The genre of our new song is 'Electronic House'. I have done some research into similar songs of this genre and watched these music videos as inspiration and ideas for how to do our video and the aspects we should think about including. The songs I researched into for this was 'I Took A Pill In Ibiza' by Mike Posner, because this music video was filmed in a club which was what our idea for our song is. Therefore, by looking at this video, I got a lot of ideas for when I was planning the video and the kind of things I should include. Below, I will include an analysis of the music video.

Another song and music video I looked at for our song was Rinse and Repeat by Riton. This video was quite different, it was still in a club, but it featured no movement in the club like what we wanted to include; the main singer was just sat at a table for the video. I will include an analysis of this as well.

I also looked at the video of 'Stay High' by Tovlo. This is another music video of the same genre and another video filmed in a club. By looking at all of these videos, I was given an insight and ideas of how to film the video inside of a club and different kinds of camera angles I should be using. This will also be analysed below. 

https://www.youtube.com/watch?v=foE1mO2yM04&feature=youtu.be 

The video starts off in a  low lit bathroom representing the club atmosphere. It features close up camera shots and mid shots of a man looking into the mirror and taking a pill which can be assumed to be some kind of ecstasy as he then is shown looking into the mirror and hallucinating, seeing himself with a oversized head. These feature blurring editing to represent the blurring of him falling into the hallucination.

It then switches to filming him in a club. This transition is a cut, from two contrasting scenes to make it snappy and fit the club environment. It is again low lit but this time it is much darker, and has more of a red lighting. We used a lot of this lighting in our music video as it really represents a club environment. It features him standing in the middle of people dancing around him, which we integrated into our video by having the main characters dancing, but with numerous people around her. This is put into slow motion, which we also include because it helps to show the pace of the night going and again follows the club stereotype. It then switches through another cut edit to the character walking through the crowd of people. We also include this as it looks powerful. The flashing, changing colours included here is also something we included to use because this shows the typical club environment and lighting. There is also a lot of mine-en-scene of props such as alcoholic drinks. We chose to definitely use these because this shows the characters drinking and helps to build the concept of the video. The clips of people dancing in the club is repeated through the song which is also something we wanted to include. This shows the alcohol taking effects on the characters as everything is being repeated.

https://www.youtube.com/watch?v=SYM-RJwSGQ8 

This video begins with a tracking shot and it is focused on filming the character as she moves through the club. This is a mid shot and it focuses on her face and films how she changes throughout the night which shows the alcohol effecting her as the night goes on. The music video shows the club around her and how all of the different people are acting. We followed this by filming the crowds in the club because it showed the different people in the club and all of the different ways they are acting. Slow motion is also used in this video to show time moving around her and to reiterate how drunk she is; which is something we also chose to use in our video.

There is also numerous shots of her consuming alcohol throughout the video. This is another thing we included; we included shots  of the characters buying and downing drinks. This reiterates them being in a club and also as it is in the middle or beginning of the video helps continuity to show their state at the end as they keep on drinking.

The video also shows her change in make up as the night ends. Her make up at the beginning of the video is very neat and then at the end its all messed up to show the effects of the night out and to also mirror and show her fun. We used this idea by filming one of the characters eyes at the start of the video, and then the change of them by the end of the video.

https://www.youtube.com/watch?v=1jre6_FBBc0 


This is the actual music video of the song, so watching and analysing this was very effective for us as it inspired us and showed us exactly what was done in the real video. The video is a clip taken from the film Project X. The music video begins with a close up shot of a girl dancing. We have used this in our video by filming lots of shots of Amy dancing close up. The girl is actually looking at the camera in this music video but we decided against doing this because this would wanted the audience to feel like they were watching the night instead of feeling like they were part of it. The video switches through different colours which is a consistent theme in electronic house videos to represent the club atmosphere. It films a lot of scenes involving people jumping around which is also what appears in the other videos we analysed. We also used this to show the club environment and make the audience more imaginative when watching the video so they feel like they are watching a real night out.

The video also features lots of slow motion scenes which is something we also used because this shows how effected they are by the alcohol and the disorientation of the characters. This music video also used lots of focusing on alcoholic drinks. We copied this idea through the close up shot and slow motion editing of the girls pouring out and drinking shots.

This video features lot's of quick shots to represent the quick moving atmosphere of the club and keeps up with the fast pacing pace of the music. It also puts the audience on edge because of the tension building up. We also have longer shots, around 2-3 seconds long, as the music is slower and is building up. When the music quickens so do the shots, they become around 0.3 seconds long to copy the flow of the song. After the climax of the song the shots then go back to being longer.

Using all of these videos as inspiration for our music video was very effective because it gave us ideas and angles for what to do in our film. We also boosted our confidence because by seeing what was used in professional videos, we knew that if we used them we were following this standard.
Thanks!

Evaluation Question 4

Hi!
http://prezi.com/fayvfxdtx9cj/?utm_campaign=share&utm_medium=copy

This is a prezi evaluation for question 4. This involves all information about the technologies we used during the planning, research, production and evaluation of our video. It also includes how we have improved since our AS product to our A2 video and what we learnt in terms of technologies. 

Thanks! 

DigiPak

Hi!


This is the digipak that we created for our music video. A digipak is the CD cover for a song release. We have created one to fit our song, and it also conformed with the second ancillary task, the poster, due to similarities in the dark lighting, gold writing to match Kat's eye make up and pictures of the girls dancing. We added in a 5 star review from the NME magazine, and also features 4 songs from the same album by Kid Cudi. 




Thanks!

MUSIC VIDEO

Hi!

https://www.youtube.com/watch?v=IuWN8tpY1e8 

This is the link to our final music video that we created. The original song is about 6 minutes long but we decided to cut it short. As you will see from our lyrics analysis we believe that the song is about a lifestyle of drinking, drugs, late nights and partying which is no longer desired by the man singing/rapping. We believe that he wants more from life than just living for the moment and we have tried to demonstrate this in our film. The video stops quite abruptly with Kat looking around her environment in confusion. This was done to signify the realisation that this party lifestyle is not something that can carry on forever, so with the shot of Kat looking around at the end was to show her taking a step back a reviewing her life and the sort of things she is doing and the people she is associating herself with. Also, as you will notice, Amy (the other girl that is in the video) is not in the final shot which demonstrates that she has not yet realised that this lifestyle cannot continue forever which is why Kat is on her own in the final shot.

New Lyrics Analysis

Hi!

We thought that the first paragraph is literally as blatant as the songwriter made it out to be. It is about an individual who is living the wild life not caring about the consequences of his actions. For example, ‘drivin’ drunk, I’m doin’ my thing’ shows  us that he is driving under the influence of alcohol which is against the law. 

The second verse shows us a deeper meaning to the song. It seems that the man singing is trying to convey a subliminal message that dreams that maybe he wants more from life than just partying, breaking the law and living for the moment. Perhaps he wants to sort his life out for the better but is stuck in a revolving circle of parties, drugs, alcohol, late nights and hangovers.

The third verse emphasises what we depicted about the subliminal message in the second verse analysis. ‘You don’t really care about the trials of tomorrow’ shows us that the man still thinks that there is more to life than just partying, drinking and taking drugs. It suggests that too many people live for the moment rather than thinking about what happens tomorrow or whenever in the future.

The chorus which is repeated throughout the song after each verse shows us that the man is looking for happiness through the party lifestyle and intoxicating himself to do so. ‘Everything that shine ain’t always gonna be gold’ leads us to believe that he sees the elicit products as a the way to happiness (‘everything that shine’ but they aren’t (‘ain’t always gonna be golden’). He has realised this though and is trying to better his life for the future.

Thanks!

New Letter to the Record Company

Hi!
Letter to Record Company

Dear Communion and Island Records,

I am writing to you to ask you whether it is possible to re-create a music video of one of the bands that you represent.
With your permission, we will be using the song Pursuit of Happiness, by Kid Cudi and we will recreate the music video that goes along with it because we would like to produce a concept music video to portray the lyrics of the song more clearly than what they are with the current video. We would like to do this for our media coursework and we thought that it would be best to ask you for your permission so that we don’t breach any copyright laws.
Please could you respond to this letter with your decision so that we can take necessary action as to whether to move forward with the production of the music video or to change our idea if you decline our request.

Yours sincerely,

Jack Roberts, Sophie T Russell and Lauren Orpin from the Buckingham School
Thanks! 

Thursday, 12 May 2016

Poster

Hi!


This is our A2 Music video poster for Pursuit of Happiness by Kid Cudi. It includes a picture of the two main characters being close together, having fun and smiling. It also gives the release date for when the song is being released. The gold writing used is to link in with the gold eye make up Kat is wearing.



Medical Form

Hi!

MUSIC VIDEO  MEDICAL FORM

PLEASE APPLY:

NAME: …………………………………………………………

ADDRESS:……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………..

DATE OF BIRTH (MONTH/DAY/YEAR): …../…../…..


AGE: …………


SEX: M/F (circle when applicable)


UNDER 18 SECTION


IF UNDER 18: Childs name
…………………………………………………………………

HOME TELEPHONE: ……………………. 

MOBILE TELEPHONE/WORK: ……………………….

NAME OF GUARDIAN/PARENT: ……………………..

RELATIONSHIP TO CHILD: ………………………..

CONTACT: ………………………


END OF SECTION
(still applicable if under 18)
Do you take any medication? YES/NO (Circle when applicable)

If yes, please state the medication and the reason for which you are required to take it: …………………………………………………………………………………………………………………………….

How often are you required to take the medication and at what dosage?
……………………………………………………………………………………………………………………………..

Do you have any allergies and/or any Special Requirements? YES/NO (Circle when applicable) 


If yes, please state the allergies or special requirements:
……………………………………………………………………………………………………………………………


(IF OVER 18) I agree to look after and manage my medication personally and to take it if and when needed. In an emergency situation, I give permission for another  casting team member to give medicine. 

SIGNED: …………………………………………………………………..
DATE: ……………………………………………………………………….

(IF UNDER 18) I agree for my son/daughter participating in the music video “The Pursuit of Happiness” to take personal care of their medication and to take it when they know is needed. In an emergency situation, I allow a member of the casting team to give my child the medication.

SIGNED: ………………………………………………………………….
DATE:……………………………………………………………………. 

Thanks!

Tuesday, 10 May 2016

Film Production Risk Assessment

Hi!
Before taking out any kind of filming production, whether it be a TV advertisement, TV show, movie or music video, a risk assessment needs to be taken place incase of any emergencies. This will show any risks that have the potential of happening and how we can deal with them if they do. There is also a key table to show the likelihood of risks, which is also included in the risk assessment grid to show how much we need to worry about these things happening. There is also contact details for all of those involved incase anything happens to the actors or property used.


Thanks!



Costume and Make up

Hi!
Costume List and Make Up Costuming is another vital aspect of getting your music video right. Every music video has different characters each wearing different outfits, and each outfit represents the individual character and sets the tone and mood for the song. As well as this, costuming also builds representation of characters and creates certain stereotypes, something theorists such as Laura Mulvey comment on. Having the correct costuming and make up is what creates the characters and lets their individuality shine through. We planned our characters outfits for this specifically, so that each character is different in their own way but still represents the average teenage girl and what she would be wearing out to a club.

Amy

For Amy’s role in the music video, she wore a black top with white jeans. The mixture of these two colours works well to create a devil and angel type feel. It fits in with the video because it is like she is going out to escape her ‘good girl’ attitude and break the rules for one night. The top is low cut, which is revealing, showing the naivety of the two young girls and also showing what teenage girls are expected to look like when they go out. For the first part of the video and the end part of the video she is also wearing a fur coat (this is put away in the club for the duration of the video) and this represents wealth and vulnerability.






















Amy’s make up was also done in a specific way. I created her make up to be a dark colour which is again showing the devil, dark side of her. There is a contrast with the glitter used to also represent the fun, party character coming through her. The make up makes her look mysterious, and it is accentuated in earlier scenes due to lighting so that the audience is unaware of what is to come.

Kat




Kat’s outfit for the club was slightly different to Amy’s and featured a checked shirt over a dress. The dress was short and low cut, making it another revealing outfit to fit the stereotype. The shirt gives the look a more casual feel, which contrasts with how crazy she was when at the club. She wore a statement gold necklace to also create a statement about her character, and the black dress, similar to Amy’s black top, also gave a negative, devilish theme.

Kat’s make up is focussed on in the beginning of the music video by having a close up shot of her eyes. She wore gold eyeshadow with glitters in it to show the fun coming out of her character and to also match with her statement gold necklace, and the statement look about her helped fit in with the stereotype because teenage girls who are clubbing often enjoy being centres of attention.



Thanks!

Lip Sync Practice Video

Hi!
https://www.youtube.com/watch?v=YkeU03oCYw8&feature=youtu.be

Before starting our filming for our music video, myself and Sophie Russell created a lip syncing music video to a popular song "I Really Like You" by Carly Rae Jepson. This was helpful to us because we got a rough idea of how lip syncing would work when filming a music video, and also gave us an insight into exactly how different A2 filming and editing would be from AS, because making sure lip syncing is exactly in time with the beat and lyrics of a song is quite difficult to edit. 

Thanks!