Costume and Make up

Hi!
Costume List and Make Up Costuming is another vital aspect of getting your music video right. Every music video has different characters each wearing different outfits, and each outfit represents the individual character and sets the tone and mood for the song. As well as this, costuming also builds representation of characters and creates certain stereotypes, something theorists such as Laura Mulvey comment on. Having the correct costuming and make up is what creates the characters and lets their individuality shine through. We planned our characters outfits for this specifically, so that each character is different in their own way but still represents the average teenage girl and what she would be wearing out to a club.

Amy

For Amy’s role in the music video, she wore a black top with white jeans. The mixture of these two colours works well to create a devil and angel type feel. It fits in with the video because it is like she is going out to escape her ‘good girl’ attitude and break the rules for one night. The top is low cut, which is revealing, showing the naivety of the two young girls and also showing what teenage girls are expected to look like when they go out. For the first part of the video and the end part of the video she is also wearing a fur coat (this is put away in the club for the duration of the video) and this represents wealth and vulnerability.

Amy’s make up was also done in a specific way. I created her make up to be a dark colour which is again showing the devil, dark side of her. There is a contrast with the glitter used to also represent the fun, party character coming through her. The make up makes her look mysterious, and it is accentuated in earlier scenes due to lighting so that the audience is unaware of what is to come.

Kat

Kat’s outfit for the club was slightly different to Amy’s and featured a checked shirt over a dress. The dress was short and low cut, making it another revealing outfit to fit the stereotype. The shirt gives the look a more casual feel, which contrasts with how crazy she was when at the club. She wore a statement gold necklace to also create a statement about her character, and the black dress, similar to Amy’s black top, also gave a negative, devilish theme.

Kat’s make up is focussed on in the beginning of the music video by having a close up shot of her eyes. She wore gold eyeshadow with glitters in it to show the fun coming out of her character and to also match with her statement gold necklace, and the statement look about her helped fit in with the stereotype because teenage girls who are clubbing often enjoy being centres of attention.

Thanks!