The genre of our new song is 'Electronic House'. I have done some research into similar songs of this genre and watched these music videos as inspiration and ideas for how to do our video and the aspects we should think about including. The songs I researched into for this was 'I Took A Pill In Ibiza' by Mike Posner, because this music video was filmed in a club which was what our idea for our song is. Therefore, by looking at this video, I got a lot of ideas for when I was planning the video and the kind of things I should include. Below, I will include an analysis of the music video.
Another song and music video I looked at for our song was Rinse and Repeat by Riton. This video was quite different, it was still in a club, but it featured no movement in the club like what we wanted to include; the main singer was just sat at a table for the video. I will include an analysis of this as well.
I also looked at the video of 'Stay High' by Tovlo. This is another music video of the same genre and another video filmed in a club. By looking at all of these videos, I was given an insight and ideas of how to film the video inside of a club and different kinds of camera angles I should be using. This will also be analysed below.
The video starts off in a low lit bathroom representing the club atmosphere. It features close up camera shots and mid shots of a man looking into the mirror and taking a pill which can be assumed to be some kind of ecstasy as he then is shown looking into the mirror and hallucinating, seeing himself with a oversized head. These feature blurring editing to represent the blurring of him falling into the hallucination.
It then switches to filming him in a club. This transition is a cut, from two contrasting scenes to make it snappy and fit the club environment. It is again low lit but this time it is much darker, and has more of a red lighting. We used a lot of this lighting in our music video as it really represents a club environment. It features him standing in the middle of people dancing around him, which we integrated into our video by having the main characters dancing, but with numerous people around her. This is put into slow motion, which we also include because it helps to show the pace of the night going and again follows the club stereotype. It then switches through another cut edit to the character walking through the crowd of people. We also include this as it looks powerful. The flashing, changing colours included here is also something we included to use because this shows the typical club environment and lighting. There is also a lot of mine-en-scene of props such as alcoholic drinks. We chose to definitely use these because this shows the characters drinking and helps to build the concept of the video. The clips of people dancing in the club is repeated through the song which is also something we wanted to include. This shows the alcohol taking effects on the characters as everything is being repeated.
https://www.youtube.com/watch?v=SYM-RJwSGQ8
This video begins with a tracking shot and it is focused on filming the character as she moves through the club. This is a mid shot and it focuses on her face and films how she changes throughout the night which shows the alcohol effecting her as the night goes on. The music video shows the club around her and how all of the different people are acting. We followed this by filming the crowds in the club because it showed the different people in the club and all of the different ways they are acting. Slow motion is also used in this video to show time moving around her and to reiterate how drunk she is; which is something we also chose to use in our video.
There is also numerous shots of her consuming alcohol throughout the video. This is another thing we included; we included shots of the characters buying and downing drinks. This reiterates them being in a club and also as it is in the middle or beginning of the video helps continuity to show their state at the end as they keep on drinking.
The video also shows her change in make up as the night ends. Her make up at the beginning of the video is very neat and then at the end its all messed up to show the effects of the night out and to also mirror and show her fun. We used this idea by filming one of the characters eyes at the start of the video, and then the change of them by the end of the video.
https://www.youtube.com/watch?v=1jre6_FBBc0
This is the actual music video of the song, so watching and analysing this was very effective for us as it inspired us and showed us exactly what was done in the real video. The video is a clip taken from the film Project X. The music video begins with a close up shot of a girl dancing. We have used this in our video by filming lots of shots of Amy dancing close up. The girl is actually looking at the camera in this music video but we decided against doing this because this would wanted the audience to feel like they were watching the night instead of feeling like they were part of it. The video switches through different colours which is a consistent theme in electronic house videos to represent the club atmosphere. It films a lot of scenes involving people jumping around which is also what appears in the other videos we analysed. We also used this to show the club environment and make the audience more imaginative when watching the video so they feel like they are watching a real night out.
The video also features lots of slow motion scenes which is something we also used because this shows how effected they are by the alcohol and the disorientation of the characters. This music video also used lots of focusing on alcoholic drinks. We copied this idea through the close up shot and slow motion editing of the girls pouring out and drinking shots.
This video features lot's of quick shots to represent the quick moving atmosphere of the club and keeps up with the fast pacing pace of the music. It also puts the audience on edge because of the tension building up. We also have longer shots, around 2-3 seconds long, as the music is slower and is building up. When the music quickens so do the shots, they become around 0.3 seconds long to copy the flow of the song. After the climax of the song the shots then go back to being longer.
Using all of these videos as inspiration for our music video was very effective because it gave us ideas and angles for what to do in our film. We also boosted our confidence because by seeing what was used in professional videos, we knew that if we used them we were following this standard.
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